Be the dermatologist patients & AI recommend
Dermatology is the single most-searched medical specialty. We make your board-certified expertise visible across “near me” search, the Map pack and AI answers — for both insurance-billed medical visits and cash-pay cosmetics.
Built for how your patients actually find care
Dermatology runs two businesses on one site: insurance medical care (acne, skin cancer) and cash-pay cosmetics (Botox, lasers) that competes with cheaper med spas. Patients self-refer and search conditions directly — and those treatment questions now trigger an AI Overview almost every time. Winning them takes dermatologist-authored, medically-reviewed content with real E-E-A-T.
Source: BrightEdge, Dec 2025
The searches we turn into patients
We build the condition, treatment and service content that ranks for what your patients search — and that AI engines cite when they answer.
How we get your practice found everywhere patients search
One integrated strategy across traditional search, the Google Map pack, and the AI engines patients increasingly ask first.
Local SEO & Google Maps
Rank in the Map pack and local results the moment a nearby patient searches for a dermatologist.
- “Near me” & neighborhood targeting
- Local citations & NAP consistency
- Map-pack & ranking optimization
GEO & AI search visibility
Get cited by ChatGPT, Gemini, Perplexity and Google’s AI Overviews when patients ask AI to recommend a dermatologist.
- Entity & knowledge-graph signals
- AI-readable structured content
- Answer-engine optimization
Google Business Profile
A fully optimized profile that converts searchers into calls, bookings and direction requests.
- Categories, services & posts
- Photo & review strategy
- Q&A and messaging
Authoritative medical content
Patient-first, medically credible pages for the conditions and treatments that bring you patients — built to rank and to be cited by AI.
- Condition & treatment pages
- E-E-A-T & physician authorship
- FAQ & schema markup
Reviews & reputation
A steady flow of authentic reviews — the signal both patients and AI weigh most when choosing a dermatologist.
- Review-velocity systems
- Reputation monitoring
- Response & trust strategy
Website & technical SEO
A fast, structured, schema-rich website that search engines and AI models can read and trust.
- Core Web Vitals & speed
- Medical & FAQ schema
- Conversion-focused pages
Medical authority vs the med spa next door
Your cosmetic services compete head-on with cheaper, less-credentialed med spas, while your insurance-covered medical care can get buried beneath the Botox specials. We build separate, deeply-developed page clusters for medical and cosmetic derm — and put your board certification, physician bios and medically-reviewed content front and center, which is the exact E-E-A-T signal generative engines weight most for skin-health topics.
Get your free visibility auditA typical SEO vendor
- Generic, one-size-fits-all tactics
- No presence in AI / generative search
- Thin content that ignores medical trust
- Reports full of vanity metrics
GEO for Doctors
- Healthcare-only, specialty-aware strategy
- GEO so AI engines cite your practice
- Medically credible, patient-first content
- Reporting tied to calls & appointments
Representative results from GEO for Doctors clients. See the case studies →
Dermatology Practices SEO & GEO in your city
We help practices like yours get found by patients in major markets across the country.
Common questions
Should my cosmetic and medical content live on the same site — does that hurt SEO?
One authoritative domain is stronger, but the two need distinct, well-built page clusters so search engines and AI map each query to the right intent. Mixing “Botox specials” into skin-cancer pages dilutes both topical authority and your MD trust signal.
How do I get AI to recommend a board-certified dermatologist over a med spa?
Generative engines weight credentials and authoritativeness heavily for skin-health topics, so we mark up your physician bios, board certifications and medically-reviewed articles explicitly. Med spas usually lack that MD-level E-E-A-T — which is your structural advantage.
A lot of my patients self-refer. Does content really drive bookings?
Yes — condition questions like “cystic acne treatment” and “is this mole dangerous” are exactly where patients begin, and they now see AI answers first. Dermatologist-authored condition pages get you cited there and funnel readers to book.
Can you help with cosmetic demand without over-promising results?
We build educational treatment pages and before/after proof that stay compliant while still ranking and converting. The goal is informed, qualified consults — not claims that invite scrutiny.
Other specialties we work with
Every strategy is tailored to how patients search for your specific type of care.
Ready to grow your practice?
Start with a free practice visibility audit. We’ll show you exactly where patients are slipping to competitors across Google, Maps, and AI search — and what it takes to win them back.
